Identity / Interior Graphics / Signage  -
Shanghai, China 2013.


Idea for identity and graphic materials derives from the name of the restaurant. Since it is part of the larger group of restaurants owned by chef Jason Atherton main logo came from the existing identity, while whole graphic system was originally created for this venue. Idea was to create the atmosphere of the late 19th and beginning of the 20th century Europe to connect it with the idea of people, socialization, the optimism of the communication technology and invention.  On the printed materials illustrations were drawn to illustrate different personalities and people that come to the same place to socialize, while formats of printed materials were inspired with telegraph, letter and address book (representing different menus). Spatial graphics consist of different quotes on subject of socializing. 

Photography by : Pedro Pegenaute




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